Branson/Lakes Area 2009 Fact Sheet (Rev. 9/29/10)

OVERVIEW: Branson, Missouri is situated in Southwest Missouri, 35 miles south of Springfield, and is ranked 25th among all overnight leisure vacation destinations in the country.


*An estimated 7.8 million visitors in 2009
*Tourism is the Branson/Lakes Area’s chief industry, with an estimated $3.0 billion in tourism-related spending in Taney and Stone counties in 2009


* 38.5% of visitors were families
* 61.5% of visitors were adults
* 90.1% travelled to Branson via personal vehicle
* 6.9% travelled to Branson by air
* 4.3% travelled to Branson via RV/Camper
* 6.6% were groups
* Average adult age was 57 years
* Average length of stay was 4.54 nights
* Average party size was 4.06 persons
* Average amount spent per party was $961 per trip
* 14.4% of visitors came from 100 miles or less
* 25.7% of visitors came from 101-300 miles away
* 26.3% of visitors came from 301-650 miles away
* 33.5% of visitors came from 650+ miles away
* On a 1 to 5 rating scale, visitor satisfaction measured 4.51

* 85.5% – Shopping
* 85.1% – Shows
* 53.7% – Lake/Outdoor Activities
* 31.3% – Museums
* 26.6% – Theme Parks
* 4.1% – Fishing
* 3.8% – Golf

THEATERS/SHOWS: The Branson/Lakes Area offers 50 theaters and more than 100 shows with 64,057 seats (more than Broadway). Audiences can see shows throughout the day – breakfast shows, matinees and evening performances. Country, pop, swing, rock n" roll, gospel, classical and Broadway-style music and productions join comedy, acrobatics and magic shows to provide visitors a wide array of entertainment choices.

LAKES: Table Rock, Taneycomo and Bull Shoals — 3 pristine lakes with 1,200 miles of shoreline offering fishing, boating, parasailing, jet skiing and swimming. While the lakes all offer great fishing, each has its specialty. Table Rock Lake offers world-class bass fishing; Lake Taneycomo with its cold waters offers superb trout fishing; and Bull Shoals Lake is a warm water angler’s paradise, especially for tournament bass fishing.

LODGING: 208 facilities with 22,000 rooms

RV/CAMPGROUNDS: 26 parks with 2,870 sites

RESTAURANTS: 242 restaurants with 37,048 seats

GOLF COURSES: 12 courses (7 Championship)

SHOPPING: 300+ shops — Branson is home to three outlet shopping malls with more than 200 retailers. Visitors can find contemporary clothing, gift items, housewares, designer shoes, luggage and other treasures at reduced prices throughout the year at Tanger Outlets, Branson Meadows, or Factory Merchants. Historic Downtown Branson is also a shopper and diner’s delight — Dick’s Old-Fashioned 5 & 10, countless boutiques and specialty stores combined with quaint eateries make the downtown area truly special. The new Branson Landing’s 100+ retail shops and lakefront dining establishments are just minutes away.

* 7,435 – Branson Population
* 75,152 – Taney and Stone County Population
* 19 square miles – Branson’s incorporated area
* $468,546,090 – Total assessed Branson property values

This information is published on this site through the courtesy was compiled by the Branson Lakes Area Chamber of Commerce & CVB under the auspices and funding of Branson/Lakes Area Tourism Community Enhancement District (TCED)

The information was compiled by the Branson Lakes Area Chamber of Commerce and CVB under the auspices and funding of the Branson/Lakes Area Tourism Community Enhancement District and is sponsored on this site, as part of its continuing commitment to serving Branson area tourism and the community, by the Branson Tourism Center (BTC). BTC is one of Branson’s largest and most respected vacation planning services and sellers of Branson show tickets, attraction tickets and lodging accommodations. BTC can be reached by either calling their toll free number 1-800-785-1550 or through their website