Branson’s Skaggs Hospital gets new name and look

New Skaggs Regional Medical
Center Logo

The revealing of the new name and visual identity of Skaggs Regional Medical Center as well as the announcement of being a HealthGrades Distinguished Hospital for Clinical Excellence was celebrated Tuesday, January 27th,in Branson Missouri, with much fanfare. Skaggs employees, local residents, and area media crammed inside the Outpatient Center Lobby to hear about the award and its connection to the medical center’s new name and logo.

Skaggs, for the fourth time, is in the top 5% of hospitals for overall clinical quality and has been named a Distinguished Hospital for Clinical Excellence. HealthGrades is a leading healthcare rating company that studies the quality of 5,000 nonfederal hospitals. The study shows Distinguished Hospitals for Clinical Excellence are improving at a greater rate in more procedures and diagnoses than all other hospitals, lowering mortality rates over the years of 2005, 2006, and 2007 by an average of 27%.

No hospital can opt out of the HealthGrades rating process because all the data comes from the federal government. That is exciting for Skaggs Regional Medical Center since it is the only hospital in Southwest Missouri to receive the distinction.
Being named a Distinguished Hospital in Clinical Excellence by HealthGrades is just one of the many reasons it was time to have an identity that encompasses where Skaggs is today. With the continuous growth in the Tri-Lakes region, Skaggs has not only kept up with the needs of its community, but in many cases is leading the way.

Over the past 59 years the little brick hospital in Branson has expanded its services enormously, including the additions of Skaggs Outpatient Center, Skaggs Regional Cardiac Center, Skaggs Center for Women’s Health, Skaggs Cancer Center, Skaggs Orthopedic, Neurology and Spine Center, Skaggs Health and Fitness Center, and Skaggs Urgent Care and Walk-in Clinics.

The new name and identity of Skaggs Regional Medical Center places greater emphasis on the broad region we already serve, and the expanding array of premium healthcare services we provide. The updated logo – a two-toned blue cross with a river-like “S” through the center – contains a subtle acknowledgement of the Skaggs name, as well as the White River which helped shape the region, and hints at healthy balance and the compassionate care for which Skaggs Regional Medical Center has long been known.

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