What will bring visitors to Branson is the expectation of experiencing what they believe Branson is, shows, shopping, attractions, family entertainment, lakes, values, etc. What will bring them back to Branson, or not, is the actual experience they have while visiting Branson. Even with all the great things there is to see and do in Branson, very little will affect that experience as much as the way they are treated while they are our guests.
A few years ago our community developed the “Branson Promise.” In an Ole Seagull’s mind it does two things, provides our visitors with an expectation that transcends things and activities and reminds those of us having the privilege of living and working in these beautiful Ozarks hills of what it is that makes Branson so special.
With some slight omissions and the addition of the word “God” where it appears, the “Branson Promise” says:
“We believe that a vacation is not an escape from reality but a connection to what is real, you, your family, laughter, music, pure fun, and doing the things you really want to do, together….
We believe you deserve to take a break from your regular life while preserving the security and comfort that comes from feeling ‘right at home.’
We believe the best experiences are live and personal. They affect you – and you affect them. The most memorable experiences have always been personal and unique spontaneous and unexpected – not planned or manufactured.
We believe in families, and that vacations can belong to everybody in the family. …
We believe in our American values and celebrate them everyday, respect for God, the individual, patriotism, faith, hope, optimism, family, courage, generosity, and opportunity for all. We believe in the home….
We believe that new people aren’t strangers, just friends who haven’t visited.
We believe that every guest can be a part of our Branson family. From headline performers to the folks who sell the tickets, we invite you to become part of the fun we create every day as the families who built this community.
We believe that world-class entertainment doesn’t need to cost a world-class fortune!
We believe that money is hard earned, and respect the work that sits behind every dollar spent by our guests. We still think it’s possible to be surprised about how much money can buy, especially in Branson.
We believe in Branson, Missouri, nestled in the lakeside beauty of the Ozark Mountains.
We’re proud of who we are and where we are going. We’d love to show you around, because we love the ways in which we will surprise you. We’ve found what we want in Branson, and we know you’ll find what you want here too. Our doors are open, come on in.”
As it has done since its earliest days, Branson’s constantly evolving and changing “product” of providing a great family entertainment experience will continue to draw millions of visitors to Branson. An Ole Seagull’s prayer is that, as a community, we are convicted of what it is that we profess “We believe,” and that through a smile, extended courtesy, greeting, personal relationships, etc. make that belief and the Branson Promise an integral part of insuring that every visitor to Branson has a pleasant, memorable, and unique experience that will bring them back again.
